Project

To celebrate and promote the rise of female brewers, The Craft Brewery Alliance (CBA) wanted to create a digital platform to connect beer enthusiasts with rare and unusual beer brands crafted by heroine brewers.

Ideation

A concept inspired by magic realism. Ladyee brewers from the north, south, east and west are creating wild, wonderful and most definitely wacky beers by only using natural and organic ingredients. Spellbinding and mysterious, each sip tastes like magic, just be careful not to drink the entire cauldron !

Key Words

• Mysterious

• Creativity

• Community